Angry Birds Acknowledged as a Breakthrough at GDC 2011
Much talked at the Game Developers 2011Conference (the GDC) was the breakthrough, that of a most successful Angry Birds game. The game developer, Rovio representative, Peter Vesterbacka, presented the latest success, future trends and plans for the game’s further development. As he said, this highly successful project grew into being more than a game for its developers, but also definitely into a next generation entertainment franchise for them.
The one thing that the success of this game definitely, undeniably and irreversibly proved is that gaming finally moved to mobile. This event determines the most expected trend of game development in the future: that games will be emerging on mobile platform first and only after establishing there will move to other platforms, and not the other way around as it is happening now.
These little angry creatures with small legs and sturdy tiny wings started their parade of success from Finland, which was the first spot they conquered, and continued it on for the rest of the world, through UK until they finally reached the US.
The developers didn’t forget to mention those entities that contributed this tremendous success. Apple had a very important share and role in the synchronized perfection of this product.
Quite aware of what a success it is to be number one in nearly seventy different countries, the birds’ developers are not going to rest on their laurels, planning for upcoming frequent updates available free. This will keep the game on the market and quite popular for much longer time than those games, which once released are being soon forgotten, as there is nothing more to them customers would like to come back after.
Rovio used every advantage of the game’s popularity and came up even with a plush toy version of these popular angry birds, having sold over two millions of them. Thus, the marketing proved to be quite professional and successful, too, coming up with also such solutions as homemade Angry Birds playable cakes, as well as Angry Birds-inspired rap songs.
All these items together took the gaming world by storm and brought the whole enterprise to the glorious top spot. Moving with this victorious stride, would it surprise anyone if the birds conquer Hollywood in the nearest future, too, coming up with a tie-in game of 20th Century Fox with Rio.
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